Questionnaire This questionnaire is to help 427 Design understand your desires for wanting a new or updated website by encouraging you to analyze your own needs, strengths and weaknesses. This is the first step in collectively developing a comprehensive web strategy that is unique and appropriate for your business. Step 1 of 7 - The Basics 14% Name Email Phone Company Name Do you already have a website? Yes No Website URL Desired Website URL Please describe your organization in a few sentences. Please describe your potential customers. Pay special attention to their income, interests, gender, age, even type of computer they use, e.g., old with dialup internet or newer with broadband. If your website is a business-to-business site, what sort of companies or customers are you hoping to attract? What is there about you and your background that sets you apart for a special (niche) group of potential customers? What problems do your prospects have that your business solves? How can your particular work background help prospects, compared to others in your industry? What’s special about your work experience? Why do you believe site visitors should do business with you rather than with a competitor? What is your budget range for this project? Who are the decision makers on this project? Use the [+] to add additional people. Name Responsibilities What staff will be involved? What are their roles? Use the [+] to add additional staff. Name Responsibilities What is your deadline for completing the site? Date Format: MM slash DD slash YYYY Why do you want to have a new website, or have your current site redesigned? What will happen if you don’t have a new website, or have your current site redesigned? Inspiration Please list the names of three other sites that you like. Website 1 URL Why do you like this website? Website 2 URL Why do you like this website? Website 3 URL Why do you like this website? Have you researched your online competition so you have an idea of what you do and don’t want on your site? If so, please list your initial thoughts. What do you NOT want on your site in terms of text, content, etc.? Where is the website content coming from? Who’s responsible for updating it? Is it ready for use on your website? Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features? Do you have any existing marketing materials that may influence the style and content of a new website? Yes No Do you have a logo? Yes No Do you have company colors? Yes No Do you have company fonts? Yes No If you were using a search engine, what words or phrases would you use to find your services/products? Order by importance Are you planning to do online sales? Yes No Describe your Product(s) How many items do you want to sell online? Please enter a number from 0 to 999. Are you set up to accept credit cards? Yes No How much time will you be able to spend online, responding to inquiries that come in via your website? Once a day? Several hours a day? How important is it that your site be optimized for the mobile experience? Very Important Somewhat Important Not Important Captcha Δ