Welcome to the team: Kyle Edition
So, Kyle — what’s it feel like to be the second of three “K-named” people we’ve hired in a month?
Kinda like being the middle child. But a lot better than being the third (sorry Kevin).
What differentiates you from Kaitlyn and Kevin?
That’s probably the hardest question honestly. I don’t really know Kaitlyn or Kevin that well yet.
Neither do we.
But Kaitlyn is shorter than me and Kevin is taller than me. I know that much.
Where did you go to school?
I went to Manchester High School in southern Summit County and I graduated from the University of Akron last May.
When is your birthday and what embarrassing thing about you can we ice on a cake?
My birthday is February 7th. The most embarrassing thing I have ever had happen to me in my life (so far) was when I accidentally used a women’s restroom in college and was almost caught, so take that as you will I guess. But I find it hilarious now.
Now. We’ll talk again on February 8th.
How do you feel about not having a window in your office?
Well, I do have a window.
But I am forced to absorb all my sunlight for the day secondarily through Brad’s office.
What brought you to 427 — besides the extravagant pay check, two day work weeks and free kittens (we don’t have any of those things here, by the way)?
I WAS told about the kittens so that played a big part until I found out it wasn’t true. But the history, talent, and expectations 427 has makes working here a fun and challenging experience.
In “427 Design: The Movie”, who would play you?
Who is your favorite BK Kid and why?
BK Kids may have been a little before my time, but from what I vaguely remember I’d say Kid Vid because of how much he loves videogames and his cool goggles.
Well, now that I feel officially old, can you explain to me how this Internet business works to me in five words or less?
A series of everlasting tubes.
So just like Discovery Zone?
Making of: 427 Bulb Sign
If you came to our 7th annual Open House on April 26th, you may have noticed a new addition to our office walls: a huge, lighted marquee sign consisting of our name, star logo and a curving arrow (it’s kind of hard not to notice).
When we first picked our Open House theme nearly a year ago (Lucky No. 7/Vegas) we almost immediately decided that we wanted to make a sign. Few things scream “Las Vegas” more than large, lighted signs, but we knew that we’d want something that could not only fit into our theme, but remain in our office for years to come. Our creative director, Justin, volunteered to take on the enormous task of building the sign, and one of our designers, Alexandra, designed it.
Here’s a peek into the process:
Most of our projects begin with extensive research. We had toured the Neon Sign Museum‘s boneyard on a trip to Vegas a few years back, so we started combing through the photos we took there for inspiration. We knew we wanted an arrow — and our logo was a given — but choosing the right typefaces and styles for the “427 Design” part was tricky.
We didn’t want the sign to feel too gimmicky or too themed; we wanted a classic and vintage look that would feel at home in our office.
While Alexandra was busy formulating the design, Justin was researching the construction end of the project. We initially considered making the sign from metal, but we quickly realized that wood was the most feasible option.
We knew we would be using bulbs (instead of neon), and we loved the dimensional quality of the signs with raised sides.
We designed the sign as vector art in Illustrator. We bought strings of simple, clear, round bulbs and measured one — after the final design was agreed upon, we took the same file and plotted out the placement of each light bulb.
With the final plans in hand, Justin enlisted the help of Brad’s son Bryan. Bryan and Justin traveled to the Art Institute of Pittsburgh (their Alma Mater) to use their laser-cutting table. The bases for each section of the sign were cut from MDF, and a hole for each bulb was drilled.
This saved a lot of time and potential headaches, and ensured that our sign was as close to the original design as could be.
After the individual pieces were cut out, Justin began adding dimension to each one with strips of masonite. The straight sides were relatively simple: a few nails, some glue and a very precise measuring.
The curves were a different story. In order to get the masonite around the tight curves, he had to notch each strip so it wouldn’t break under the tension. After nailing and gluing the strips, he filled in the notched areas with body filler (thanks USC!) and sanded each one smooth.
If this sounds fun to you, let me introduce you to Justin’s fingerprints, which reappeared recently after being sanded completely smooth.
Although our sign was made from wood, we were able to mimic the look of the vintage, metal signs by using various painting techniques. After a few coats of primer, the entire sign was sprayed with a metallic silver spray paint.
The individual pieces were then painted with latex paint in their own color. Using a combination of scraping and sanding, Justin then distressed the pieces, paying special attention to the areas that would realistically have received the most wear (edges, around the bulb sockets, etc.).
Turning a string of lights into a lighted marquee sign was no small task. Each bulb had to be removed from its string while the wires were wound around the back of each part of the sign. After the sockets were placed into their corresponding holes, the bulbs were screwed back in, one at a time.
We even used a vintage glass-dying kit to tint some of the bulbs — yellow for the star, and a few random red and blue bulbs to give it a used, vintage look.
Hanging the Sign
After everything was cut, sanded, painted and wired, the sign was ready to be transported from Justin’s shop to the office. We decided that it demanded space of its own, so we cleared off a central wall near our sitting area. Hanging such a large sign was a challenge, but with a few helping hands, a lot of picture hanging wire and a few monkey hooks, we got it up and secure a few days before the Open House.
We’re so incredibly happy with the way the sign turned out. The first time we lit all 209, 5-watt bulbs — for a total of 1045 watts — we were in awe (we might have also melted the first dimmer we attached to it). It’s definitely transformed our space (and maybe our electric bill too) and will surely be the highlight of our office for as long as we’re in this space.
If you weren’t able to make it to the Open House this year, you can read more about what you missed here, or check out our photo album on Facebook. If you’d like to see the sign in person, stop by — we’d love to show it to you!
Open House 7: Recap
Friday, April 26th was our seventh annual Open House, and we want to take a moment and thank the more than 200 people that attended. We try every year to top the previous year’s event, and we think we may have succeeded.
We hope you all had fun — maybe you even won a prize — but for those that couldn’t make it here’s what you missed:
Our creative director, Justin, devoted weeks of his life leading up to the Open House building this 100% custom marquee sign (process post to come) that now hangs on a central wall in our office. We wanted to create a piece that would tie in to our Vegas theme, yet not look out of place hanging in our office year-round.
If you didn’t get a chance to see the sign in person, stop by and we’ll light it up for you!
A week before the event, we were busy screen printing t-shirts. We designed this year’s shirts based on the “flapper card” men and women ubiquitous on the Vegas streets/sidewalks. We chose the most obnoxious color possible (fluorescent orange) so that guests had no doubts who was a 427 Design team member.
We printed extra for guests to take home, and despite the cautionary words of our intrepid president, Brad Hain (“Who would want to wear a shirt like that?“), we ran out halfway through the night.
Our delicious, all-you-can-eat buffet was catered by the Diamond Deli — pulled pork sliders, seafood croissants, their famous brownies — and the food went fast!
At 5pm our office space was transformed into a mini casino, with four blackjack tables, a poker room, four slot machines, a roulette table and fireman’s wheel. There were times when we wondered if we’d be able to pack every one in, but we were able to control the chaos for the most part.
Guests played for chips, that they could exchange for raffle tickets. They then took their raffle tickets and put them into boxes to win any of our seven great prizes.
At the end of the night we drew winning tickets for our seven prizes:
- A night at the Horseshoe Casino and souvenir gift basket
- A poker table and poker set
- Trio of flavored whiskey
- Treat basket and Longhorn Steakhouse gift card
- Stow Massage gift certificate
- Las Vegas-themed movie set and Cinemark Gift Card
- 427 Design poster set
Three of the prizes went home with their rightful owners that night and the other winners have been contacted. Thanks to everyone for playing!
The Canned Goods
This year, the Open House also doubled as a fundraiser for the Akron Canton Regional Food Bank. Guests were encouraged to bring in a canned food item (or several), to receive extra vouchers for the games. We were blown away by the generosity of our guests, and ended up with a shopping cart full of food.
Of course we couldn’t resist stacking it in a pyramid for a mini photoshoot before it goes to the food bank.
Thanks again to all of our guests, and if we missed you this year, there’s always next year!
Lucky No. 7: You’re Invited
This year we’re celebrating our 7th year in business, and the theme of our annual open house is “Lucky No. 7.” We want all of our friends and clients to feel as lucky as we do, so this year’s party will be a little bit different than the past six.
We’ll have four blackjack tables, four slot machines, a roulette wheel, fireman’s wheel and poker table, and everyone gets a $100 voucher, which you can exchange for chips with any of the dealers.
The night will also double as a fundraiser for the Akron-Canton Regional Food Bank. Should you wish to purchase more chips, you can do so with any 427 Design team member throughout the night. One dollar or one canned food item will get you an additional ten dollars in chips.
At the end of the night we will exchange chips for raffle tickets ($10 in chips = 1 raffle ticket) and you’ll have the opportunity to win a variety of awesome prizes.
We’ve been super busy these last couple of weeks screen printing (and glittering!) posters and felt postcards and turning the office into Akron’s own little slice of Vegas. We don’t want to spoil all of the surprises, so you’ll have to come on Friday and see what we’ve been up to. Doors open at 4:27 pm, gambling starts at 5pm, ends at 9pm and the prize drawings are at 9:30 pm.
Some things to keep in mind:
- Elvis arrives at 4:27 PM… and so should you!
- Our all-you-can-eat Vegas-style buffet will be catered by Akron’s own Diamond Deli (with cupcakes by Canton’s own Cloud Nine Cupcake).
- Enjoy (responsibly) a variety of beers and cocktails, including a special feature by the Hoppin’ Frog Brewery.
- Don’t forget to bring canned food items or cash to exchange for additional casino chips.
Welcome to Our New Site!
Hi there! If this is your first time on our site, or our blog, welcome!
If you’ve been here before, you may notice that it looks a bit different. Ever since the total redesign of our site a few years ago, we’ve been working to make the site better. We’ve tried to simplify the design to make it more user-friendly and to not only work, but look great in all applications.
We’ve condensed some projects, retired older ones, and added a ton of new work to our portfolio section. We’ve redesigned the blog to allow for comments and made it easier to find exactly the kind of posts you’re interested in with our tags and authors sections. Our about/process page may have less sparky unicorns than it once did, but now it hopefully explains who we are, what we do and how we do it a bit better than before.
We’ve also added some options to our contact page that will hopefully help us to better help you with your next creative project, or maybe you just need directions to come talk to us in person — we’ve got those for you too.
We’re still adding projects and making small tweaks to the site, but take a minute and poke around and let us know what you think of our latest work or the site in general. And if you’d like to tell us in person, you can do so at our 7th annual Open House, here at 427 on Friday, April 26th at 4:27pm — don’t forget to RSVP!
2013 ADDY Awards Recap
We had a great time at the 2013 Akron ADDY Awards on Friday night, and we’re super proud of our team and our accomplishments last year. We walked away with a total of 10 ADDYs, plus Best of Show and the Best Use of Paper award. This was our second year in a row winning Best of Show and our third winning Best Use of Paper.
Best of Show and a Gold ADDY for our Flite Test Poster
Gold for the Hudson Farmer’s Market Campaign
Gold for the Matco Tools Calendar Illustrations | Silver for the calendar
Thanks again to AAF Akron and congratulations to all the other winners. We’re already hard at work on next year’s entries!
Making of: Christmas Card
It’s always a challenge for us to design pieces for ourselves — it’s hard to find the right balance between wanting to entertain our clients and friends, while also injecting the piece with our personalities. Our Christmas card this year was actually two years in the making for this, and other, reasons, but we’re super excited to finally debut the finished piece.
We had the idea last year to do an homage to 1965′s A Charlie Brown Christmas, and we knew immediately that it had revolve around the dancing scene. Equal parts ridiculous and charming, the characters dance so distinctly and we wanted to remain as faithful as possible to the original. But of course, instead of the usual cast of Peanuts characters, we are the ones doing the dancing.
As with a lot of projects, the animation was deceptively simple. What might look like two or three frames turned out to be many, many more in some cases. Here’s a sneak peek into our process:
Everyone who has ever turned on a TV in the month of December knows of A Charlie Brown Christmas — 47 years later, there’s still a Charlie Brown balloon in the Macy’s Thanksgiving Day Parade. We didn’t want to parody the classic characters, rather, we wanted to remain faithful and respectful to the original. This meant doing our research, and painstakingly capturing the scene frame, by frame for static reference.
Turning Peanuts into 427 Design
Our illustrator, Joe, took those reference frames and turned them into sketches — one-by-one modifying the Peanuts gang into the 427 Design crew. We chose characters that were close to our own personalities or with which we shared a physical characteristic: Joe is holding a jacket instead of a blanket, Allie and Sally are both blondes, and Andrea added a blazer and pants to her pink shirt.
Hundreds of Frames
After each character was born, Joe illustrated their dance sequence, frame by frame. Some were more complicated than others, but he drew hundreds of frames for the final animation. These line drawings were then colored and animated in After Effects.
In addition to the actual characters, we wanted the entire animation to feel like it took place in the Peanuts universe. We illustrated our office building for the beginning, and a snowy field for the ending. Everything you see is custom and hand-done, from the individual borders at the end, to the ribbon type “Merry Christmas”.
We hope you enjoyed watching our card as much as we enjoyed creating it! Merry Christmas from all of us at 427 Design!
Making of: Matco Tools Calendar
This year, we had the pleasure of working on the Matco Tools calendar for the second time (check out last year’s calendar here). We once again had an amazing time with everyone involved, and we hope it shows.
We decided (with Matco’s blessing) to pursue a pin-up theme, and we wanted to be extra careful to remain faithful to the artform. This meant hiring an artist to create one-of-a-kind illustrations for each page of the calendar — every image you see in the final is hand-illustrated, even down to the tools.
Here’s a peak into our process, from start to finish:
Assemble a Team:
We knew finding the perfect illustrator was key — not only someone talented, but also familiar with the pin-up style that we had in mind. Kelly X not only met those criteria, but she put us in touch with some of today’s top pin-up models, including (eventual calendar girls) Claire Sinclair, Sabina Kelley, Bondi Holly, Angela Riccio and Jessamyn Rose.
We still needed one more girl to round out the year (each girl represents two months), and from the minute we saw Miki Black, we knew she was it.
Lastly, we had worked with Studio Martone (photography) and Dresden Buras (stylist) on 2012′s calendar, and they were happy to reprise their roles for 2013.
Find a Direction:
We knew we wanted to remain faithful to the pin-up style, but what does that mean, exactly? We did weeks of research, poring over the greats: Elvgren, Buell, Ekman, Vargas, Armitage, Ballantyne, and D’Ancona — to just name a few of our favorites.
We found pages upon pages of reference, and began planning our shots based on scenes and situations commonly represented in pin-up artwork. We then had to find a way to plausibly relate each girl/scene back to our common theme of Matco Tools.
In the end, we had more than 20 scene ideas that we narrowed down to the final six.
Find a Style:
Using our pin-up research as a guide, we assembled a minimum of three outfits for each model. We tried to represent a variety of styles, while maintaining a similar look and feel. You may notice that we tried to primarily stay within the Matco color palette (red, white and blue).
We found our clothes/props from many different places, including a mix of modern clothing retailers and vintage sources. In the final product we managed to include three dresses, one jumpsuit, two bikini tops, one bikini bottom, one pair of teeny-tiny boy shorts, two lacy bras, one racing suit and a ton of stockings and garters.
Shoot Reference Photographs:
Much like a lot of the pin-up art of the 40s and 50s, we began with photographic reference. We spent a day with each model at Studio Martone, shooting with as many of our props in place as possible.
The fact that these were eventually being illustrated, allowed us a bit of freedom with our final compositions — for example, we actually shot Bondi Holly next to that 1953 Mercury, while Claire Sinclair was shot separately from the P-41 Warhawk.
Turn Photos into Pin-ups:
After a bit of Photoshop work (light retouching, composition, etc.) we sent the photos over to Kelly X, who turned them each into beautiful illustrated, one-of-a-kind works of art.
Starting with a pencil sketch based on each photo, Kelly painted layer upon layer until each girl was ready for the calendar. She also worked her magic on six classic Matco tools, illustrating each one so that the entire calendar would feel cohesive.
Make a Calendar:
We knew from the beginning that we wanted the 2013 calendar to be all about the girls, so we went with a full-page format, spiral-bound at the top (instead of the saddle-stitched bi-fold in 2012), and reserved 2/3 of the layout for the illustration. The other 1/3 was kept simple with the dates for two months, a featured tool and the Matco logo.
We are super happy with the final product, and hope you are too — you can see the entire calendar on our work page. We’re excited to finally be able to share all of our hard work with you, and we’re already looking forward to next year. If you’re interested in getting a 2013 Matco Tools Calendar to hang in your own shop or home, contact your local Matco Distributor.
Collaboration with Friends
We recently had the wonderful opportunity to collaborate with our talented friends at TRIAD Communications on a poster project for Tuesday Musical Association. Both agencies came up with concepts, and a design from TRIAD was ultimately chosen.
The final, four-color poster was then screen printed in our print lab with help from both firms, as well as members of Tuesday Musical. You can watch the making of video (complements of TRIAD) here and read more about the process here.
A big thanks to the wonderful people of TRIAD and Tuesday Musical for allowing us to be involved in this wonderful collaboration — we hope it’s not our last!
Obama vs. Romney, Design Edition
By now I’m sure you’re aware that there’s this thing called an “election” going on today, but instead of comparing the candidates on important issues such as the economy, foreign affairs and social policy, I thought I’d talk about what really matters: each campaign’s respective graphic design.
From logos, to websites, to social networks, each campaign has literally spent millions (possibly billions) of dollars in hopes of securing your vote. So how did each campaign do? Until we know the actual results, here’s how they stack up from a purely visual standpoint:
Infinitely adaptable, clever and just plain nice to look at, Obama’s logo has been a game changer from the start. Thankfully, this time around, the campaign had the good sense to leave the ‘O’ mark alone — if it ain’t broke.
Romney’s mark on the other hand is a bit of a yawn. That is until you realize that it also very closely resembles the Aquafresh toothpaste squiggle. I’m all for dental hygiene, but even that connection doesn’t make sense for Romney — if we’re comparing teeth to teeth, the Obama/Biden ticket is clearly the leader when it comes to their pearly whites.
With a custom, slab-serif version of the typeface Gotham updating his look for 2012, the Obama campaign really understands beautiful typography. They could have very easily fallen into the trap of replacing the ‘O’ in Obama with his circular mark, but they are smarter than that. Yes, his yard signs are a bit hard to read from a distance, but the teeny-tiny-type-loving designer in me applauds the effort to keep it classy.
By contrast, the Romney campaign apparently had no qualms about replacing the ‘R’ in Romney with his toothpaste squigg, which creates its own readability issue (Omney for President!). The supporting, serif typeface isn’t terrible, but it’s not exactly a thing of beauty. The large ‘i’ in ‘IN’ is puzzling, and the combination of the e and y serifs is a bit sloppy. The ‘m’ and the ‘n’ are also awkwardly joined, but the ‘n’ and the ‘e’ are not — consistency is key, and is something the Romney campaign doesn’t seem to care much about.
While both websites get my kudos for being well-designed, especially as far as governmental/political sites go, BarackObama.com is simpler, more consistent and feels more current than MittRomney.com. The Obama campaign keeps things easy with their main navigation broken into three categories. Romney has four up top, and then an additional four below.
The “Get the Facts, Get the Latest, Get Involved” language of Obama’s site is clear and direct and a lot more motivating than “Learn About Mitt.” It should also be said that the Romney campaign should hire a new photographer — almost every photograph they use in their materials is average at best, especially when compared with Obama’s striking (and well-edited) imagery.
Social Media has become an important and integral part of each campaign, with frequent Facebook updates on both sides. A quick visit to each candidates official page reveals an instant difference in style. While the messages (VOTE!) and elements (photo of candidate, American flag, text) are basically the same, the designs are radically different.
Once again, the Obama campaign presents a simple, clean and elegant design. They use two words to say essentially the same thing that the Romney campaign says in eight — plus a url. Their image of Obama is clearly a professional, quality photograph, while the rally photo of Romney (is that even Romney? Why isn’t the focus more on him, and less on the billowing American flags?) is as ordinary as can be.
The Obama typography is bold and consistent with their branding. I get what the Romney campaign is trying to do with the script/sans serif combination, but they’re not quite there. They also throw in an italic and serif, for a total of four different type styles, none of which come close to being as pleasing as Obama’s one.
Each campaign has also tried to create individual, easily digestible, post-able graphics for Facebook, Twitter, Tumblr and Instagram. Once again consistency is key in the Obama campaign, and I’ve found myself envying their beautiful creations on numerous occasions. They’re informative, to the point, and just plain nice to look at.
By contrast, the Romney graphics are a bit all-over the place, in terms of style and general design. The photos are ho-hum (dark, poor quality, outdated — how many of you not only have a land line at home, but two??), the typography is sloppy (or hard to read) and they’re generally just… ugly.
Nowhere is the contrast between the two design styles more evident than when you compare these two graphics — both are intended to deliver a message about the candidate’s platform. The Obama campaign demonstrates a clear understanding and mastery of color usage, hierarchy, typography and readability. Which of these would you rather hang on your wall? Can you even stand to look at the Romney plan long enough to read it? Strange, unrecognizable silhouettes, gradients, stars, banners, speech bubbles, arrows, so many stripes — even those scissors are patriotic.
I think that no matter how you feel about Obama the candidate, there is no doubt that his campaign not only churned out some wonderful designs, but managed to maintain a quality and consistency level to which all future campaigns should aspire. Now go vote, if you haven’t already done so, and may the best
man design win!
I’m Alexandra Charitan, and I approve this message.